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Date published: 2023-11-27

Seeds of Change: Cultivating a Greener Tomorrow

As a multinational company, we are not only responsible for our customers' well-being in the day-to-day running of our business but also for that of the environment & and society as a whole. 

We would like to share with you the CSR activity we participated in, together with the Free Tree Society (FTS) and Soka International School Malaysia (SISM) on 22 November 2023.

 

Free Tree Society

Free Tree Society also known as FTS, is an environmental organization changing the way people interact with our planet. They worked tirelessly to inspire a community of environmental stewards by giving away trees for free and producing a wide range of nature-based activities ever since 2012.

Rewilding the forest is like hitting the "reset" button on nature, and it comes with some awesome benefits. Firstly, biodiversity gets a major boost. When you let nature do its thing without too much human interference, different plant and animal species can thrive, creating a balanced and resilient ecosystem. 

Besides that, rewilding helps fight climate change. Forests are like the Earth's lungs, soaking up carbon dioxide and breathing out oxygen. By letting forests go wild, we're basically giving the planet a chance to breathe freely and tackle that climate change challenge. 

Soka International School Malaysia (SISM)

Soka ( 創価 ) is an abbreviation derived from the Japanese characters “sozo (創造/creation)” and “kachi (価値/value)” which literally means “value creation”.

Their mission is to empower students to live a happy and contributive life. As the world's first international school embodying Soka's humanistic values, they are pioneering a new standard in international education.

SISM nurtures an environment that promotes academic, intellectual, and personal growth. Their dedicated faculty fosters critical thinking, creativity, and social responsibility.

Crane Central X Free Tree Society X Soka International School Malaysia

Our company joined hands with the boarding students of SISM for a day of re-wilding and growth. Nestled amid laughter and shared purpose, we planted herbs that symbolize not just a patch of green but a commitment to a sustainable future.

This collaborative effort not only adds a splash of greenery but also cultivates a sense of responsibility among the students. It's more than just planting herbs; it's sowing the seeds of awareness and fostering a connection that will continue to blossom in the years to come. 

Besides that, it extends beyond the immediate visual impact of added greenery. It’s a deliberate effort to instill a profound sense of responsibility and environmental awareness among the boarding students.

In the embrace of nature, we found a shared purpose, and in the hands of these boarding students, we entrusted the future—cultivating not just plants but nurturing the growth of responsible global citizens.

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The Future of Second-Hand Retail: Circular Economy in Action.

The second-hand luxury retail market in Southeast Asia is experiencing significant growth, driven by increasing consumer interest in sustainable and affordable luxury goods. Items such as designer bags, high-end watches, fine jewelry, and gold are at the forefront of this trend, reflecting a shift towards more conscious consumption.

In countries like Singapore and Malaysia, consumers are becoming more receptive to pre-owned luxury items. This change is influenced by a combination of factors, including the desire for high-quality products at more accessible prices and a growing awareness of environmental sustainability. The circular economy model, which emphasizes the reuse and recycling of products, is gaining traction in the region, encouraging consumers to consider second-hand options as viable alternatives to new purchases.

The market for pre-owned luxury watches, in particular, has seen substantial growth. According to a report by Morgan Stanley, the secondary market for luxury watches reached $25 billion in 2024, with Asian consumers playing a significant role in this expansion. This surge is attributed to younger buyers who value both the craftsmanship of luxury timepieces and the sustainability aspect of purchasing pre-owned items.

2024-02-20

A Spirited Celebration of Chinese New Year in Our Office

This year, we've decided to usher in the Year of the Dragon with a spectacle that not only captivates the eyes but also stirs the collective spirit of our workplace – a lion dance ceremony accompanied by the traditional Yee Sang tossing ritual.

2024-02-14

The 1st mobile application

Good news! Crane Inc’s first mobile application – 4C Calculator was newly launched on 12th July 2022. Now it is available in Google Play Store and Apple App Store. If you wish to check out the current price for your diamond, 4C Calculator is the best choice for you.

This diamond price can be shown instantly by entering data according to the Gemological Institute of America (GIA). The diamond price currency for this application has six currencies (USD, MYR, JPY, TWD, HKD) which may increase in the future so that all countries can use it globally. For your information, the diamond price will be updated in every 3-6 months.

I hope you find this application is very useful and please support us by giving 5-star rating in the Google Apps Store and Apple Apps Store. Stay tuned for more useful apps in the future!

Semangat kerja berpasukan adalah tunjang utama di Crane. Kami akan berusaha sedaya upaya untuk mewujudkan persekitaran yang membolehkan anda memberikan prestasi yang terbaik.

Semangat kerja berpasukan adalah tunjang utama di Crane. Kami akan berusaha sedaya upaya untuk mewujudkan persekitaran yang membolehkan anda memberikan prestasi yang terbaik.

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