As a multinational company, we are not only responsible for our customers' well-being in the day-to-day running of our business but also for that of the environment & and society as a whole.
We would like to share with you the CSR activity we participated in, together with the Free Tree Society (FTS) and Soka International School Malaysia (SISM) on 22 November 2023.
Free Tree Society
Free Tree Society also known as FTS, is an environmental organization changing the way people interact with our planet. They worked tirelessly to inspire a community of environmental stewards by giving away trees for free and producing a wide range of nature-based activities ever since 2012.
Rewilding the forest is like hitting the "reset" button on nature, and it comes with some awesome benefits. Firstly, biodiversity gets a major boost. When you let nature do its thing without too much human interference, different plant and animal species can thrive, creating a balanced and resilient ecosystem.
Besides that, rewilding helps fight climate change. Forests are like the Earth's lungs, soaking up carbon dioxide and breathing out oxygen. By letting forests go wild, we're basically giving the planet a chance to breathe freely and tackle that climate change challenge.
Soka International School Malaysia (SISM)
Soka ( 創価 ) is an abbreviation derived from the Japanese characters “sozo (創造/creation)” and “kachi (価値/value)” which literally means “value creation”.
Their mission is to empower students to live a happy and contributive life. As the world's first international school embodying Soka's humanistic values, they are pioneering a new standard in international education.
SISM nurtures an environment that promotes academic, intellectual, and personal growth. Their dedicated faculty fosters critical thinking, creativity, and social responsibility.
Crane Central X Free Tree Society X Soka International School Malaysia
Our company joined hands with the boarding students of SISM for a day of re-wilding and growth. Nestled amid laughter and shared purpose, we planted herbs that symbolize not just a patch of green but a commitment to a sustainable future.
This collaborative effort not only adds a splash of greenery but also cultivates a sense of responsibility among the students. It's more than just planting herbs; it's sowing the seeds of awareness and fostering a connection that will continue to blossom in the years to come.
Besides that, it extends beyond the immediate visual impact of added greenery. It’s a deliberate effort to instil a profound sense of responsibility and environmental awareness among the boarding students.
In the embrace of nature, we found a shared purpose, and in the hands of these boarding students, we entrusted the future—cultivating not just plants but nurturing the growth of responsible global citizens.
